“When the relationship is being built with new potential clients or past clients,
you are getting priceless information!”
– Steve Napolitan

If you have a problem in your business and want to fix it, here is the one solution for it all.

What is the solution? Business development. Let me explain …

Let’s just say your marketing is suffering, and you don’t know what to put on your website, how to brand yourself, what products/services to sell, and how to go about selling it.

The worst thing you can do is go ahead and invest in a brand strategist, a designer, and website developer. Why? Because it doesn’t virtually guarantee you will get customers. You don’t know if it will connect with your customers.

That’s not to say you shouldn’t work with a consultant, a designer, web developer, or copywriter to help you.

There’s a step before that.

What you want to do, is start doing what I call business development. That means making phone calls, getting introductions, and really understanding what people want.

For instance, let’s say I want to make changes in my business, which I often do, and I want to try something new out, like a new business offering.  I do one of two things first:

  1. I look for potential clients and start having the discussion with them to understand what’s important to them, their key challenges, and what they really want.
  2. I look at past clients that this offer might be good for and start having those conversations immediately.

This all helps me know what they need rather than guess.

I find out what they like, what they don’t like, what they will buy, and what they won’t buy.

When the relationship is being built with new potential clients or past clients, you are getting priceless information!

And this will then inform you about what you need to say on your website, for example. It even tells you what networking events to go to, what to say at those networking events, and what to say to people when they call you.

However, you shouldn’t just focus on what clients need. You must be clear on what type of clients you want to serve too.

I call these your WOW clients. These are the clients that make your heart beat faster in a positive way. The ones that make you EXCITED to do what you do. Not the clients that you want to avoid or dread dealing with.

Remember: your business is there to support your life. Not the other way around. You want to do what you love and build a business that helps you stay doing what you love.

So, before you make any BIG investment to grow your business, take these steps:

  1. What do you want? What is your heart’s desire?
  2. Decide who you love working with, ask them what they want, and then work to give it to them.

Using these simple steps, I have started COMPANIES without a website. People tell me, “What the heck Steve?” But it works, and it’s your fastest path to more profits.

So just think today, where can you make a deeper connection with your potential WOW clients and customers to understand them better? Then do it right away.  

If you’re not growing your business at the rate you want, and you’re not sure what to do, please let me know so I can create a video about the topic and post it in future episodes.

I’m here to serve 😊

Choose Gratitude Create Freedom

Steve Napolitan

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