Ultimately, people want to be entertained and engaged!
The quality of production and content of digital media (social media) needs to be greater than ever before in order to standout and engage your audience.
Some people think that everything is super cheap when it comes to social media. Social media does (in most cases) help you do more with less marketing dollars. The fact is that you have to have higher quality content to standout in the over saturated media world. Those that are more successful have spent more money on their content, while still lowering their media buying budget.
It is not always about being super flashy, but truly having the right quality content, catered to the right audience. By doing this properly, engagement can be tenfold.
Having a cohesive and creative online strategy is critical to the success of social media marketing.