We talk a lot about building your brand, developing the right strategy and many other things to get your self set-up for success. These are all necessary things and very important.
The problem that can happen is business owners and entrepreneurs can take this too far by waiting to launch something when it is exactly perfect. The sooner you can launch and create momentum the better.
If you have a large product line or a complex service, look into how you break it up in to modules or phases. If there are levels of service can you launch one level and then add more levels as they are set to roll-out.
This is a big deal. If you can create new revenue or increase revenue with a new marketing plan, even if it doesn’t sell everything you want right away, it is key to start the money momentum.
If you are already in business and you are working hard to make refinements or maybe you are re-branding… Work extra hard to keep momentum going. You will not want to stop everything unless you can afford to. It is like living in the house you are remodeling…. it’s best to remodel one room at a time. If you are going to go all the way all at once, you have to be able to afford a hotel and eating out everyday, while your house is completely re-done.
We will always look to build things in the best way and we always want to have everything in the best shape possible for our Brand’s Website and any other front to our businesses. With that said we need to equally look at how to keep the momentum if you are already up & running and looking to expand and/or improve.
If you are just starting and looking to kick things off right, you really have to look at your budget. How far you go initially with your brand development, website and other foundation items will also need to be paced out by your budget. Your budget will need to dictate your up front investment. This can mean time and money. What is enough to launch, knowing you can always improve later. It is great to think of the long term and where you want to go. This will aid in your short term decisions. Other then that outlook planning you really need to get the minimum done to launch and build cash-flow as quick as possible.
Money Momentum is your businesses lifeline.
There are some business out there that are spending all there time preparing or being a perfectionist and they never launch. This is a killer. I have even caught myself in this pattern. Get to market as quick as possible and then keep upgrading.