In PR you create the best press release possible in order to gain the attention of Editors and Program directors, so they will broadcast or publish your story (spreading the word.) Today we create the best Ads we possible can and your audience spreads the word.  This is where Entertainment comes in…

People want to be Entertained & Engaged. Having a brand lightly include or embedded in an entertaining piece of content can influence those who like it enough to forward it on.

This is enhanced by embracing new technology and will continue to be advanced. No matter where Technology takes us, Great Content will be the necessary glue to make increased impressions.

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