Quality is a key piece to getting more out of what you produce.
As digital marketers, we are working hard to get others to spread what we produce. Much like Public Relations… When you are creating a press release the goal is to create the best release you can, so that editors and program directors will run with your story (passing it on… in masses.)
Going viral with a video is much the same. We are creating quality Ads & content that cause those that watch it to pass it on. This can grow to masses, as it is continued to be passed and passed and passed.
Quality is key. Quality content is a must. Once you get someone to your site, blog or YouTube channel it will be the content that keeps them or causes them to click away. Quality is not always about being flashy. Quality, to me, is the right content, presented in the right way, in the right place to the right people.
Design is in the same line. Better design helps close the deal in stores with better packaging. Better design helps build better brand impressions. Better designed layout of content could be the difference between people reading or not.
Quality with everything you do… design, content (video or written) and all other things you release to the world, will make all the difference in what you are communicating.