“When you help other people get what they want, you get what you want.”
– Zig Ziglar

Welcome to the Steve show. Today, I have Jess Todtfeld here, and we are going to talk about the media.

  • How do you get on it?
  • How do you get interviewed on the news?
  • How do you leverage that big time so you can spend less in advertising dollars, get more exposure, and leverage it for you to have a greater life, to be able to make more money in shorter periods of time?

Jess has two simple tips that can change the way you approach media and business. I’ll let Jess do the talking from here.

“I have a Guinness record for being interviewed the most times in 24 hours, which was 112 different radio stations and lots of TV and radio. The whole idea is I will take everything I have learned over the years and hopefully have some good ideas for all of you today.”

Tip 1: Learn to Give to Give

Helping others is the key thing. Like Zig Ziglar said, “When you help other people get what they want, you get what you want.” I say give to give. Which is, give to give and then let go of it. You’re not giving because you want to receive. But just give to give and great stuff happens.

Now some people are thinking, “What does this have anything to do with media secrets? I thought he was going to give us special secrets!” Well, it all starts form this mindset of giving to give.

Big huge tactic, people. Take out a pen. Number one for today, which is give something away. For example, I am an author and I could approach my audience and say, “Buy my book! Buy my book!”

Or I can say, guess what? “Do you want to do a better job in the media? I’ll tell you what. I’m gonna give something away right now and you don’t even have to opt into anything.”

Then they think Jess is saying he’s giving something but he’s not going to force me to give him my e-mail. Nope. Then I just share them my media training toolkit. I give away a whole bunch of great stuff. I’m not even forcing you to give me your name and e-mail. Then, of course if they want more, there’s a spot where they can get even more.

Tip 2: Add Even More Value

Once people are convinced about the initial value you give, the next step is to get people to opt-in to your email list. I’m just at the point where I don’t always do it. But people will still reach out, so an email opt-in is a great way for them to stay connected.

Now, you’ve gone from interview to an e-mail address. Then, you and I agree on this. The only things that you send them are items of value. Can you promote and have other promotions? Sure, but I always make sure there’s value attached to it. Then it’s not just about me. It’s about helping them.

I may have somebody opt-in and they get 10 great strategies. Guess what? I have 10 more I want to share with them. Guess what? I never run out. I even have videos to share with them on the topic.

I had a guy from India and contact me and say, “I’ve been watching your videos for the last two years. I love every single one and I’m buying your biggest package. I don’t know what it is yet, but I’m buying it.”

Summary: P-L-U-G

So, there’s something else that I talk about in interviews, which instead of the word plug, I turned it into an acronym. Because plugging is no different to saying, “Buy my book! Buy my book!

  • Properly
  • Leverage
  • Your
  • Gift

The whole idea is, the gift is the free item and to properly leverage it. So, I’ve given you something, and now I’m now I’ve got a hold of your e-mail, and you want to build a relationship.

When they are over on your site, you also want to take these interviews they you’ve done, and you want to spread them throughout your website. They have a chance to meet you, see your face, and connect with you like a real human being would.


I hope you got some tremendous value. In fact, I know on social media, Jess and I are both pretty active. Connect with us and let us know what was valuable in this today in this episode. Maybe we’ll end up doing a second episode!

Until the next episode…

Choose Gratitude Create Freedom

Steve Napolitan

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