If you are running a good business, then you should have happy customers. You can take those happy customers and ask for a referral, ask for a testimony or build a case study around the result.
These are all great things to do. When you have a written testimony or case study it can be helpful by having it on your website or getting it out to other potential clients in other ways.
Some people think that this is good enough, but actually if you capture your happy customer’s or client’s experience on video, the power of those statements are greatly increased.
With video, potential customers or clients can look into the eyes of peers with similar problems and hear the voice of relief with great results caused by the betterment of your product or service. Or voices of joy, savings, healing… and in the results of your product or service here!
With the power of happy customer videos, you’ll be able to increase curiosity with a third parties vocie. This curiosity will gain more time with your potential customers and the opportunity to close more sales.
If you have traffic already and you have a video, either instead or in combination with your written case studies your sales will increase.
Video case studies can also be strategically use to increase traffic through social media as well. Great case studies can move virally. Just think if you see something so powerful and it moves you in such a way that you are compelled to share it with those friends of yours that you know need the same product or service.
If you have Happy Customers and are curious to know more about how you can leverage them into more money, we’d be Happy to talk to you. Give us a call or email.